Women's Basketball Scores Big - Viewership Records and Future Challenges

Explore the groundbreaking success of NCAA women's basketball in 2024 through this 50-minute conference talk featuring influential coaches and a rising star player. Delve into the years of struggle that led to record-breaking viewership and examine the new financial landscape for programs and players. Gain insights into the challenges and opportunities facing women's basketball as it continues to grow in popularity and influence. Learn about the impact of this milestone on the sport's future and the broader implications for women's athletics.