Watch a thought-provoking keynote speech from Data Science Conference Europe 2023 that delves into the evolving landscape of data science and automation. Explore how the acceleration of automation and generative AI is revolutionizing user experiences and reshaping the data science field. Learn about the emergence of new professional roles that bridge technical expertise with business value creation. Gain insights into data science as a practical discipline focused on making data useful, minimizing business risks, and implementing machine learning and AI-driven automation. Delivered in Belgrade on November 22nd, this 52-minute presentation offers a fresh perspective on the future of data science beyond the buzzwords.