When Your Customers Are Your Co-Workers and How to Delight Them

Discover how to apply product management principles to internal platform development in this 15-minute conference talk that addresses the unique challenges of serving developer colleagues as customers. Learn to move beyond basic functionality and create platform experiences that truly delight internal users while balancing pressures around standardization, security, and operational efficiency. Explore unconventional approaches including techniques for conducting unbiased interviews with colleagues, adapting lean methodologies for internal products without visible revenue streams, and building compelling business cases for comprehensive launch strategies for internal tools. Master the art of treating internal platforms as genuine products by placing developers at the center of every decision-making process, ultimately creating tools that not only meet functional requirements but also excite and empower development teams.