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Explore the evolving role of designers in the AI era through this 19-minute keynote from Hatch Conference featuring Cam Worboys, Head of Product Design at Cash App. Discover how the designer's primary function is shifting from creation to curation as artificial intelligence democratizes the ability to generate logos, applications, websites, and prototypes within minutes. Learn why abundance is no longer the central challenge in design, but rather the development of discernment, taste, and vision has become paramount. Examine historical parallels including the proliferation of posters in 19th-century Paris, the role of playlists in organizing vast music catalogs, and exceptional cases like Disney's Fantasia to understand why curation, opinion, and bold human vision now represent the designer's most significant competitive advantages. Understand Worboys' argument that in an increasingly homogenized creative landscape, taste functions as strategy, editing serves as design, and opinionated work becomes the essential differentiator for standing out in the market.
