Video Marketing Basics

Discover the fundamentals of video marketing in this comprehensive 90-minute tutorial. Learn about various types of marketing videos, including demo, how-to, event, expert interviews, brand, live, 360-degree, animated, case study, and testimonial videos. Explore the process of creating effective marketing videos, from planning and scripting to technical setup and editing. Gain insights into video marketing strategies and performance analysis techniques. Master the art of engaging your audience, creating brand awareness, and leveraging video content to boost your digital marketing efforts.

Syllabus

Introduction to Video Marketing.
What is Video Marketing.
Types of marketing videos.
Demo videos.
How-to videos.
Event videos.
Expert interviews.
Brand videos.
Live videos.
360 degree videos.
Animated videos.
Case study videos.
Testimonials.
How to create marketing videos.
Plan your video.
Script your video.
Right technical setup.
Bring in a skillful team.
Organize your footage.
Editing.
Video Marketing strategies.
Analyzing the performance of your videos.
Summary.