Explore advanced processing capabilities of OpenTelemetry in this 24-minute conference talk from CNCF, where experts from Splunk and AWS demonstrate how to optimize observability in distributed systems. Learn to leverage OpenTelemetry's framework for collecting, processing, and exporting telemetry data through real-world examples and best practices. Master techniques for transforming, filtering, sampling, and routing data at scale while effectively managing costs, reducing data volume, and balancing system overhead. Gain practical insights into focusing on critical telemetry data and implementing robust observability solutions that enhance system monitoring and performance analysis.