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In this 31-minute conference talk from Data Council, Timothy Chan, Head of Data at Statsig, explores the complexities of implementing A/B testing in B2B environments at scale. Discover statistical and technical best practices drawn from companies like Notion, Figma, and Atlassian as Chan addresses the unique challenges that differentiate B2B experimentation from traditional B2C testing. Learn valuable strategies for optimizing enterprise product testing in a context that represents one-third of all modern A/B testing scenarios. Gain practical insights whether you're transitioning from consumer-focused experimentation or looking to enhance your existing B2B testing frameworks.
