Building a Malaysian Tree to Bar Cocoa Brand

Explore the journey of Ong Ning Geng, founder of Chocolate Concierge, as he shares his passion for creating a Malaysian "tree-to-bar" cocoa brand in this TEDxPetalingStreet talk. Discover how childhood memories of tasting cocoa fruit inspired Ong to pursue cocoa cultivation and chocolate making. Learn about his experiences with the Malaysian Cocoa Board, interactions with indigenous farmers, and the application of natural farming methods to preserve authentic cocoa flavors. Gain insights into Malaysia's ideal soil conditions for cocoa cultivation and Ong's process of drying, fermenting, and crafting single-origin Malaysian chocolate. Understand the speaker's transition from app development in the US to becoming a pioneer in the Malaysian chocolate industry, highlighting his commitment to elevating and advancing Malaysian single-origin chocolate through exploration of remote areas and cultivation of various cacao plants.