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Explore the enduring importance of newspapers in today's information age through this 17-minute TEDx talk by Sitaraman Shankar at TEDxChristUniversity. Discover the journey behind creating India's largest journalism company, Deccan Herald, and understand why reading newspapers remains crucial for staying connected with global events. Learn how this traditional medium serves as a vital shield against being left behind in our rapidly changing world. Gain insights from Shankar's 29-year career in journalism, spanning roles at The Economic Times, Reuters, Hindustan Times, and Network18, and his current position as CEO of The Printers (Mysore) and Editor of Deccan Herald.