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Explore the intricacies of open source marketing in this 36-minute conference talk presented by Swarna Podila at Open Source 101 2023 in Charlotte. Delve into the fundamental differences between traditional B2B marketing approaches and open source marketing strategies. Gain insights into the multifaceted nature of marketing teams, their various functions, and the complex coordination required in open source marketing. Learn how marketing extends beyond conferences and events, encompassing multiple layers of responsibilities for creating awareness and demand for products in relevant markets. Walk away with a deeper understanding of the unique challenges and strategies involved in open source marketing, and how it differs from conventional B2B marketing techniques.
