Discover essential strategies for developers to effectively promote their projects and ideas in this 40-minute conference talk. Learn from Todd Gardner's personal experience of launching a promising web project that initially failed to gain traction. Explore crucial marketing techniques tailored for developers, including building an audience, crafting compelling narratives, and winning over customers. Gain valuable insights into page design, social networking, advertising, and analytics that will help you successfully bring your ideas to the world. Master the art of self-promotion and learn how to overcome the challenges of marketing as a developer, ensuring your brilliant projects receive the attention they deserve.