Lead AI Strategy with UCSB's Agentic AI Program — Microsoft Certified
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Learn how to transform your AI agency's sales approach by moving beyond generic "AI automation" services to create irresistible, high-value offers that clients can't refuse. Discover the critical mistakes that 99% of AI agencies make when structuring their services and explore a proven framework based on Alex Hormozi's "$100M Offers" Value Equation specifically adapted for AI businesses. Master the three fundamental elements you must define before any pitch: identifying your ideal client, understanding their pain points, and presenting your unique mechanism. Understand how to minimize time delay and client effort while maximizing perceived value, and explore four different types of guarantees that eliminate risk and dramatically improve your closing rates. Examine real examples of offer structures that convert prospects into high-paying clients and gain access to practical templates and frameworks you can immediately implement in your AI agency.
Syllabus
- The Problem with Generic AI Offers
- The $100M Offer Value Equation Explained
- The 3 Fundamentals
- Defining the Pain Points
- The Mechanism
- Creating the Dream Outcome
- Minimizing Time Delay for Higher Value
- Reducing Effort & Sacrifice
- The Final Offer Structure
- 4 Types of Guarantees to Close More Deals
Taught by
Michele Torti