Explore a proposed alternative to online advertising and site-specific subscriptions in this conference talk from View Source 2019. Delve into Web Monetization, a potential new web standard that aims to empower independent creators and challenge the dominance of large tech companies. Learn how this innovative approach could reshape the digital landscape, offering a more equitable solution for content monetization and potentially leveling the playing field between individual creators and major platforms. Gain insights into the challenges faced by today's online content creators and discover how Web Monetization might provide a viable solution to support their work without relying on traditional advertising models.