Redefining Reality - Geoffrey Lillemon Creative Director of W+K's Department of New Realities

Explore the cutting-edge world of augmented reality and digital design in this 25-minute conference talk by Geoffrey Lillemon, Creative Director of Wieden+Kennedy Amsterdam's 'Department of New Realities'. Delve into the concept of redefining reality through innovative experiences that push the boundaries of perception and creativity. Discover Lillemon's approach to layering the world with techno visions and cosmic fantasies, designed to cultivate provocative future landscapes. Learn about groundbreaking projects, including the Moncler Genius book brought to life with AR and 'LAVA', a platform combining AR and audio fingerprinting technology to create visible music. Gain insights into topics such as net art, avatar culture, speculative fiction, and the benefits of VR. Uncover the potential of emerging technologies in shaping new creative frontiers and transforming how we interact with the world around us.