Explore the concept of software safety and its measurement in this 18-minute conference talk from PEPR '24. Delve into Internet Safety Labs' approach as the world's first independent product safety testing lab for software, aiming to drive industry-wide change. Discover how privacy experts can benefit from the safety concept and how it aids in measurement. Examine the app safety label within the free public data-exploration tool, App Microscope. Learn about the development of standards, rubrics, and risk dictionaries, as well as methodologies for data collection. Gain insights into advancing technology governance through safety-focused measurement techniques.