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Explore key insights from a 21-minute OWASP Global Webinar on marketing strategy presented by Samantha Groves. Dive into research findings, recommendations, and tactics for short-term, mid-term, and long-term marketing initiatives. Gain valuable knowledge on return on investment strategies specifically tailored for the OWASP Foundation. Access additional marketing resources and research through the provided OWASP link to enhance your understanding of effective cybersecurity marketing approaches.
Syllabus
Introduction
Research Findings
Recommendations
Shortterm Recommendations
Midterm Recommendations
Longterm Recommendations
Tactics
Return on Investment
Taught by
OWASP Foundation