No More BS: How and When to Really Leverage AI

This conference talk features Colleen Tartow and Lindsay Murphy delivering practical insights on AI implementation frameworks at Data Council 2025. Discover how to critically assess whether AI is truly necessary for your problem or if simpler, established methods would be more effective. Learn from experienced practitioners who cut through the hype with data-driven perspectives on when to pursue AI solutions and when to focus on strengthening foundational data quality and governance first. Gain valuable guidance for maintaining critical thinking while navigating the excitement around AI technologies, with emphasis on practical considerations that lead to successful implementations rather than chasing technological trends.