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Overview
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Join this 54-minute webinar to discover how to create marketing funnel automation that balances efficiency with authentic human connection throughout your customer's journey. Learn the building blocks of an authentic automated funnel through real-world strategies and examples of brands successfully combining automation with personal touchpoints. Explore practical optimization techniques for each funnel stage while maintaining personality, and understand common pitfalls to avoid when scaling automation efforts. Gain insights into making your automated processes feel like meaningful conversations rather than robotic interactions, with actionable takeaways for marketing leaders, strategists, automation enthusiasts, digital marketing professionals, and business owners looking to enhance their funnel's ability to both convert and connect with customers.
Syllabus
MarTech Club: Anatomy of Marketing Funnel Automation
Taught by
Oxford College of Marketing