Marketing Management

Dive into the core concepts and evolution of marketing in this comprehensive 2.5-hour lecture. Explore fundamental principles, demand management strategies, and customer lifetime value calculations. Examine the characteristics of modern markets and delve into brand management techniques. Gain valuable insights into marketing management practices that can be applied to various business scenarios.

Syllabus

Marketing Fundamentals 1.
Core Concepts Of Marketing 2.
Core Concepts Contd 3.
Evolution Of Marketing 4.
Management Of Demand 5.
Customer Life Time Value 6.
Characterstics Of Modermn Market 7.
Brand Management 1.
Brand Management 2.
Brand Management 3.