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This conference talk from Conf42 Chaos Engineering 2025 explores how to leverage a unified API ecosystem for marketing analytics. Speaker Rao Marapatla discusses strategies for integrating various marketing data sources through a cohesive API approach to generate actionable insights. Learn how this unified methodology can enhance data reliability, streamline analytics workflows, and improve marketing decision-making processes. The 21-minute presentation covers key concepts in marketing data integration, API ecosystem development, and practical applications for chaos engineering principles in marketing analytics systems.
