Discover effective marketing strategies for promoting your cause, project, or personal brand in this comprehensive conference talk from Ubuntu Summit 2023. Learn from Ryan Gorley, a seasoned marketing professional and creative director at Freehive, as he shares a framework for thinking like a marketer. Explore crucial concepts such as audience targeting, market positioning, and branding, illustrated with real-world examples. Apply these concepts to your own initiatives and receive constructive feedback. Gain valuable insights on reaching and persuading key stakeholders, whether you're advocating for a cause, sharing a free software project, or advancing your career. Leave with a practical plan to effectively market your endeavors and achieve your goals.