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Explore how artificial intelligence can revolutionize commerce by moving beyond simple browser automation to create truly autonomous agents capable of buying, selling, and negotiating on behalf of both users and merchants. Learn from Adam Behrens, co-founder and CEO of New Gen, as he demonstrates practical approaches to building AI-native commerce infrastructure that enables global brands to host conversational AI experiences and integrate their data with third-party chat clients like ChatGPT and Claude. Discover the technical foundations needed to create intelligent commerce systems that can handle complex transactions autonomously, drawing from Behrens' experience in trading infrastructure at Bridgewater and Banking-as-a-Service at Stripe. Gain insights into the future of commerce where AI agents can make purchasing decisions, negotiate terms, and facilitate sales without human intervention, transforming how businesses and consumers interact in digital marketplaces.
