In this 38-minute keynote speech from DSC EUROPE 24 in Belgrade, Roberto De Meo explores how financial institutions and merchants are using data to achieve business goals by building stronger customer relationships. Discover real-world examples from global companies that effectively address customer engagement challenges, including the specific strategies and tools they employ. Learn about Visa's methodology for maximizing data potential to help businesses enhance customer interactions and improve risk management. Gain insights into how data-driven approaches can transform business growth and resilience through practical applications that empower clients with actionable intelligence.