Discover how to leverage LinkedIn's native video and live streaming features to expand your reach and grow your business in this 29-minute conference talk. Learn best practices for creating compelling video content and conducting successful LinkedIn Live sessions. Gain insights from Brian Schulman, known as the Godfather of LinkedIn Video and a top video marketing expert, as he shares his extensive experience in digital marketing and strategies for engaging with audiences on the platform. Explore topics such as effective marketing techniques, content creation tips, and the importance of practice and inspiration. Walk away with actionable knowledge on how to voice your brand's unique vibe, attract your target audience, and craft stories that resonate on LinkedIn through video.