Explore the concept of content addressing and its potential to revolutionize online architectures in this 23-minute conference talk from IPFS Connect Istanbul 2023. Discover how content addressing solves various problems and creates new opportunities in data management. Learn about current practices without content addressing and understand how a widely available, coherent, shared content addressing model can address common data challenges. Examine real-world examples of systems that could be simplified through content addressing and gain insights into the future directions IPFS should take to tackle common data issues out of the box.