Explore Intuit's transformative journey toward becoming an AI-driven expert platform in this 10-minute conference talk featuring Alex Balazs, Intuit's CTO. Discover how the company invested over $1 billion in AI and data initiatives while learning valuable lessons from both successes and setbacks throughout their evolution. Delve into the initial rollout of Intuit Assist and the complete reimagining of the QuickBooks experience as Alex shares insights on understanding customer needs, fostering AI fluency across teams, and embracing bold innovation. Learn about Intuit's strategic approach to business automation and how their AI initiatives are driving meaningful results for millions of customers, while gaining practical insights into building AI capabilities within large-scale technology organizations.