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Explore the challenges and opportunities of extending web-based businesses to mobile and tablet devices in this 31-minute conference talk from Mobilism 2012. Delve into client-side adaptation techniques, including responsive, mobile, and iPad design, as powerful tools for launching mobile web experiences. Learn from Igor Faletski's insights using Bonobos, a leading men's retailer, as a case study to understand the growth potential in expanding internet businesses to mobile platforms. Gain valuable knowledge about adapting content management, eCommerce, and marketing systems for the mobile web, and discover how to leverage these strategies for your own online business.
