Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn to set up your first Google Ads campaign from scratch in this comprehensive 17-minute tutorial that walks through the complete process step-by-step. Master the fundamentals of campaign creation including setting clear advertising goals, conducting effective keyword research, crafting compelling ad copy, and establishing appropriate budget parameters. Follow along with an exact campaign demonstration that shows the practical implementation of each setup phase, from initial account configuration to campaign launch. Discover essential best practices for beginners entering Google Ads in 2025, including how to structure campaigns for optimal performance, select the right targeting options, and avoid common setup mistakes that can waste advertising budget. Gain hands-on experience with the Google Ads interface while learning the strategic thinking behind each decision in the campaign creation process, making this tutorial ideal for digital marketing newcomers, small business owners, and anyone looking to start advertising on Google's platform effectively.
