How to Measure SEO Dwell Time with Google Analytics and Google Tag Manager

Learn how to measure SEO Dwell Time using Google Analytics and Google Tag Manager in this comprehensive 24-minute tutorial. Understand the importance of Dwell Time as an SEO metric that measures how long users stay on your landing page before returning to Google search results. Follow step-by-step instructions to implement Dwell Time tracking, including creating custom HTML tags, setting up triggers and variables, and building Google Analytics tags. Discover how to test your implementation and create custom reports to analyze Dwell Time data, ultimately helping you optimize your site for search engines and improve your SEO strategy.

Syllabus

- Intro
- What is Dwell Time in Google Analytics?
- How to Measure Dwell Time
- Steps to Measure Dwell Time Using Google Tag Manager
- Copying Simo Ahava's HTML Tag
- Create Custom HTML Tag
- Adding History Change Listener Trigger
- Build Data Layer Variable for Listener SERP Bounce
- Build Data Layer Variable for Time to SERP
- Create a Custom Event Trigger Back to SERP
- Build a Google Analytics Tag
- Testing
- Create Custom Report in Google Analytics
- Summary