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Discover how Animal Company evolved from a spooky social VR adventure into one of the world's largest virtual playgrounds in this 36-minute conference talk by Jinha Lee, Co-Founder and CEO of Spatial/Wooster Games. Learn the strategic approach behind transforming chaotic social gameplay into deeply engaging experiences that captivated players on the Meta Horizon Store. Explore how the development team leveraged VR's unique physicality to create authentic storytelling opportunities and immersive worlds where players can explore together and create dream toys with unlimited imagination. Gain insights into the game design principles and business strategies that propelled Animal Company to become one of the top-grossing games on Meta Horizon within just months of release, and understand how to harness virtual reality's potential for creating compelling social gaming experiences.
