Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Explore how AI-powered automation has transformed the search industry's value proposition in this keynote presentation from Haystack EU 2025. Discover how the rapid advancement of large language models has fundamentally shifted the ROI model for search relevance, moving beyond traditional commodity status to unlock previously unreachable long-tail use cases. Learn about the emergence of agentic users and how they're driving search value propositions to unprecedented heights, while understanding how the core value of search has been both unlocked and multiplied in the modern AI landscape.
