AI Engineer - Learn how to integrate AI into software applications
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Overview
Google, IBM & Meta Certificates – 40% Off
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Learn the fundamentals of Google Tag Manager (GTM) in this beginner-friendly course. Discover how to install GTM, set up tags, triggers, and variables, and explore advanced tracking techniques. Master the essentials of website analytics management without extensive coding knowledge. Explore topics such as GTM installation on WordPress, implementing your first tags, conversion tracking with GA4, event tracking, and strategies for continued learning in 2024. Access helpful resources including GTM implementation documentation, tag planning spreadsheets, and browser extensions to enhance your learning experience.
Syllabus
- What is Google Tag Manager?
- How to Install Google Tag Manager to WordPress Website
- How to Implement Your First Tags in Google Tag Manager GTM
- Conversion Tracking with Google Tag Manager and GA4
- How to Track Events in Google Tag Manager
- How to Learn Google Tag Manager in 2024
Taught by
MeasureSchool