Explore data encryption techniques in SQL Server to protect sensitive information and comply with privacy laws in this comprehensive conference talk. Learn about various encryption options including Transparent Data Encryption, Cell Level Encryption, and Always Encrypted for both on-premise and cloud environments. Dive deep into the setup process for Always Encrypted and gain insights from real-world implementation experiences. Discover methods for classifying data that requires protection and how to audit sensitive data usage. Gain a thorough understanding of SQL Server encryption options, their impact on database performance, and strategies for comprehensive data protection and monitoring.