Watch a 27-minute conference talk from Hatch Conference exploring the intersection of AI and design, where Emily Campbell examines how the rise of artificial intelligence is transforming user interactions with technology. Discover why design principles remain crucial despite evolving interfaces, and learn about the challenges companies face when implementing AI features into existing products. Gain insights into the importance of thoughtful AI integration, understanding user perspectives, and maintaining design excellence in an AI-driven landscape. Explore critical questions about feature functionality, purpose, and necessity from a user-centric viewpoint as organizations rush to adopt AI technologies.