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Discover how Seven West Media leveraged the Databricks AI Factory to revolutionize their media business through accelerated AI implementation and data-driven innovation. Learn from Andrew Brain, Director of Data & Growth at Seven West Media, and Gereurd Roberts, Group MD at Seven West Media, as they share their transformation journey using a unified data and AI platform. Explore how the AI Factory approach enabled faster experimentation, reduced time to market for AI-driven use cases, and delivered measurable ROI through optimized workflows and improved operational efficiency. Understand the implementation of scalable machine learning models that unlocked deeper audience insights, enhanced content personalization, and improved engagement metrics. Gain insights into how data teams can experiment more rapidly and how AI-driven strategies can position media companies as industry leaders while future-proofing their data strategies for sustained business impact.
