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Data and AI - Harnessing Your Marketing Data for Better ROI

Oxford College of Marketing via YouTube

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Overview

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Learn how to effectively harness data and integrate AI into your marketing strategies to transform raw data into actionable insights and strategic decisions in this 59-minute webinar. Discover how to collect and analyse the right data to support your marketing objectives while understanding how AI can automate processes, personalise customer experiences, and predict trends. Explore practical tools and techniques for integrating AI with your marketing data, examine case studies and success stories of data-driven marketing transformations, and gain insights into measuring and optimising your marketing efforts for maximum ROI. Master the foundational knowledge needed to optimise current campaigns or build new data-driven strategies using the latest trends and technologies in AI and data analytics to enhance your marketing performance in today's data-driven landscape.

Syllabus

Data and AI: Harnessing Your Marketing Data for Better ROI

Taught by

Oxford College of Marketing

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