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Discover why a well-managed email list can outperform social media platforms in this 2019 GDC talk by game developer Chris Zukowski. Learn effective techniques to grow your mailing list, increase open rates, and transform new players into devoted fans. Explore strategies that make email marketing 10 times more effective than Twitter and 5 times more powerful than Facebook for game developers. Gain insights on building a strong fan base, fostering player engagement, and maximizing the potential of your email list to support your game's success.
