Brawl Stars: Learnings from the Removal of Loot Boxes

Explore the unexpected consequences of removing loot boxes from 'Brawl Stars' in this GDC 2024 conference talk. Gain insights from Frank Keienburg, General Manager, and Frank Yan, Game Designer, as they delve into the process of eliminating randomized rewards and its impact on player engagement. Discover the team's strategies for analyzing game health using community feedback, data analysis, and designer intuition. Learn about the subsequent actions taken to address decreased engagement and the resulting outcomes. Understand the complex role of randomized rewards in game design and the delicate balance between player satisfaction and game mechanics.