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In this 17-minute lightning talk from Data Council 2025 (Day 3), Arvind Prabhakar, Co-founder & CEO of Tabsdata, presents a paradigm shift in data integration through Pub/Sub for Tables. Learn how this approach allows data producers to publish complete tables with embedded metadata and semantics, eliminating the context loss common in traditional pipeline approaches. Discover how this methodology enables built-in quality checks, data contracts, and observability without adding pipeline complexity. Gain valuable insights for data teams looking to move beyond conventional record-moving approaches that typically strip away context and meaning from data assets.