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Bentley Motors Logo Redesign with Mart Biemans

Futur Academy via YouTube

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Overview

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Watch a 47-minute video exploring an unofficial redesign of the Bentley Motors logo by designer Mart Biemans. Dive into Mart's research, process, and rationale for updating the classic emblem. Examine the before and after designs, learn how to maintain brand integrity during redesigns, and gain insights on designing for various applications. Pick up valuable tips for presenting logo concepts effectively. Discover whether this luxury automotive brand's refined symbol could benefit from a modern makeover in this educational design critique.

Syllabus

- Welcome to Logo Redo.
- Why did Mart decide to choose to redesign the bentley logo?.
- Mart’s time-lapse process.
- The before and after.
- How does Mart approach trying to keep the integrity of the Bentley logo?.
- Design for the application*.
- A tip for a way to present your logos*.

Taught by

The Futur Academy

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