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Discover how Heidi Health navigated the complex journey of building generative AI solutions for healthcare in this 14-minute conference talk from AWS re:Invent 2025. Learn about the company's strategic pivot from appointment preparation to AI medical scribing following the generative AI boom, and explore the unique challenges faced by GenAI startups in the healthcare sector. Understand the complexities of validating non-deterministic AI outputs at scale, selling probabilistic technology to risk-averse hospital systems, and navigating compliance frameworks originally designed for rule-based software. Examine how the team overcame their biggest bottleneck—finding expert clinicians to evaluate AI-generated clinical notes—and discover their approach to achieving product-market fit in the healthcare industry. Gain insights into surviving lengthy enterprise sales cycles, building scalable AI evaluation systems, and successfully adapting language models for deployment across four continents. Explore the intersection of cutting-edge AI technology and healthcare transformation through real-world experiences and practical solutions developed by Heidi Health's team.
