Explore a comprehensive conference talk that provides a practical roadmap for establishing and scaling Application Security (AppSec) programs using AWS services and AI-powered capabilities. Learn how to define security goals and culture while developing effective threat models to identify vulnerabilities throughout the Software Development Life Cycle (SDLC) using tools like Kiro and Amazon Inspector. Discover actionable strategies for implementing shift-left security practices, managing continuous vulnerability assessments, and building sustainable security programs that can be adapted for organizations of any size. Gain insights into leveraging AWS's cloud infrastructure to create robust application security frameworks that integrate seamlessly from code development to cloud deployment, ensuring comprehensive protection across your entire development pipeline.