Discover how to enhance UI designs using principles from cognitive psychology in this 24-minute JSConf talk by Keren Kenzi. Learn to take a more proactive role in the development process by suggesting psychology-based improvements to product designs. Gain valuable insights from the field of cognitive psychology that can be directly applied to UI design, empowering frontend developers to contribute beyond implementation. Benefit from Keren's extensive experience as a senior software developer, her academic background in Computer Science, and her ongoing studies in psychology. Explore the intersection of technology and human behavior to create more effective and user-friendly interfaces.