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An FMCG Start-up: Nirma Case Study

NPTEL-NOC IITM via YouTube

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Overview

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Learn about the Nirma company's success story in this 43-minute case study that explores product diversification, distribution strength, operations, and backward integration strategies. Examine how manufacturing diversification, generic competitive strategies, and the founder's vision contributed to Nirma's business development logic in the FMCG sector.

Syllabus

An FMCG Start-up

Taught by

NPTEL-NOC IITM

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