Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Discover a proven process for developing valuable ideas and evaluating new business ventures in this 15-minute TEDx talk by Dr. Edward Elias. Drawing from 20 years of entrepreneurial experience and academic research, learn how to approach innovation efficiently, avoiding wasted time and resources on unpromising concepts. Gain insights from Elias's diverse background as an engineering entrepreneur, angel investor, consultant, and senior lecturer at the University of Bath. Explore user-centered engineering design principles and practical strategies for assessing the potential of your business ideas.
