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This one-hour SXSW conference talk explores how advances in artificial intelligence are revolutionizing direct-to-consumer (DTC) audience modeling while navigating critical privacy concerns. Discover how the healthcare industry is balancing AI-driven personalization with the FDA's recognition of DTC advertising's value in consumer healthcare decisions. Learn from industry practitioners and technologists about strategies for leveraging AI capabilities while addressing the growing risks of data reconstruction and re-identification. Gain insights on maintaining consumer trust, ensuring regulatory compliance, and adapting to an increasingly complex privacy landscape in the era of AI-powered marketing. Part of SXSW's commitment to helping creative professionals achieve their goals through sessions that celebrate the convergence of interactive, film, and music industries.
