AI Agents for Marketing - Leveraging Mosaic AI to Create a Multi-Purpose Agentic Marketing Assistant

Learn how to build a multi-purpose AI marketing assistant using Mosaic AI and LangGraph in this 40-minute conference talk. Discover the comprehensive process of creating multiple AI agents with different personas to assist marketing professionals with campaign development, content creation, and copywriting tasks. Explore the real-world implementation at 7-Eleven, where the assistant was designed to generate campaign ideas and taglines from briefs, perform copywriting for marketing content, verify images for messaging accuracy, and function as a general web-browsing assistant. Understand the technical architecture using LangGraph to create a chat assistant that dynamically assumes different personas based on user queries. Examine the evaluation methodology for selecting appropriate models and prompts, and learn about implementing guardrails to ensure high reliability when handling sensitive marketing content. Gain insights from Sailesh Bharathwaaj Krishnamurthy, Head of AI Center of Excellence at 7-Eleven Inc, as he demonstrates how this innovative assistant was successfully showcased at the Databricks booth during the National Retail Federation conference.