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Explore the shift from traditional advertising to creator and influencer partnerships in this insightful Web Summit talk. Discover why consumers and businesses are losing trust in conventional marketing strategies and learn how brands are adapting by investing in influencers and creators who align with their mission and target audience. Join David A. Yovanno, CEO of impact.com, Becca Bahrke, CEO and co-founder of Illuminate Social, and LA-based influencer Madi Webb as they share first-hand experiences and insights on how partnerships have helped businesses and platforms adapt, differentiate, and deliver ROI in today's complex and rapidly evolving market. Gain valuable knowledge on leveraging creator collaborations to keep growth alive in an era where traditional advertising is losing its effectiveness.
