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A Logistics Start-up: Delhivery Case Study - Strategic Marketing and Business Development

NPTEL-NOC IITM via YouTube

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Explore this 46-minute case study on Delhivery, examining how this logistics start-up evolved through strategic marketing and digital transformation. Learn about their competitor analysis, competitive strengths, corporate strategy, and business approach within the logistics industry structure. Understand the Delhivery ecosystem, their technology implementation, integrated distribution solutions, and contributions to trade efficiency. Discover how they've supported the growth of D2C brands through innovation and collaborative business development, offering insights into their futuristic approach to logistics challenges.

Syllabus

A logistics start-up

Taught by

NPTEL-NOC IITM

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