Explore the complex issue of security costs in this 39-minute LASCON conference talk from the Culture & Management Track. Delve into the varied responses from seasoned security professionals when asked about the real cost of security. Discover the challenges in pricing common security technologies for a sample organization and the confusing results that emerged. Examine whether organizations can truly afford security measures, even when they know what they want to purchase. Gain insights from the research findings presented, which may provoke both laughter and tears. Be prepared for a thought-provoking discussion on the financial realities of implementing effective security measures in today's digital landscape.